I believe for anyone who likes to shop online or may be too far from any O store/Vault the Friends and Family 30% discount can be applied to a one time purchase online during that time period also.
To be able to do that Oakley will have had to email you a "one time" code to apply during your checkout process.
To be able to do that Oakley will have had to email you a "one time" code to apply during your checkout process.