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Disruptivebydesign Ad Campaign?
- Thread starter Patient_Cero
- Start date
Oakley4Life
Oakley Expert
Agreed, there are some really cool pics on instagram.
I'm digging the new "Disruptive by Design" saying rumor is it might be replacing "Beyond Reason"
RetinaBurn
Oakley Expert
This is the most promising thing to come out of Oakley in a while. "Beyond Reason" had potential, but in the end nothing really came of it. I hope Oakley follows though on this campaign. Funny, but with the few responses to this thread its like no one looks at the Oakley website here. Lot of pics on the O-Review.
This wasn't the first time they used that term. Here is a link from a few years ago.
Disruptive By Design: The History of Oakley Sport Performance Eyewear RetinaBurn
Oakley Expert
Nice detective work Frank! The word on the latest Disruptive campaign is that it's been two years in the making, so that is just about the right time frame (maybe a little late). By the looks of the pics I have seen it looks to be more across the whole product line and not just the sport frames. Let hope for something good to come out of this.
