The actual Oakley retail stores "O-Stores" are the same prices as Oakley.com. Sometimes Sunglass Huts and other stores have things marked down a penny or a nickel. If its more discounted it could be display items or defects. Oakley monitors their prices closely! But at the outlets "Vaults" they have discontinued items well below retail pricing, like oakleyvault.com. They also have "DE" which is super inexpensive and let's you get a broad range of things discounted.. Just with no warranty. I've scored tons of amazing things in the DE case!