Increase your Trophy points maybe? I got only 100 plus messages but shows oakley collector already. Not sure though, just a guess. Maybe the boss can chime in or someone been here for quite sometime.
You'll get trophy points when you reach certain mile stones such as "likes" received on posts you've made, linking your Face Book account to your forum account, posting an album, thread count increments.
There is a link somewhere, I just can't find it right now, that shows the various trophy points for a number of different things.