Stopped by my local store to check out wha'ts new and found out about matte clear frames which I haven't seen before. Tried on some Holbrooks etc. , really liked the way they looked. The salesperson told me they now do in store custom ,lens, frames, bands, ear socks, and icons. Long story short I am having a pair done , Jupiter squared matte clear , matte black ear socks, icons and bands with chrome lens. They could of done it right there but they were out of chrome lens. I can't wait , they look so awesome and unique . And to top it off , they gave me a 30% coupon to use when I pick them up. So, are all O store's doing in store custom a new thing or is it just new to my area?