"I heard a rumor" about the end of the Square O. Yes, doing away with the O of the Squared persuasion. This comes as less than preferable news, as nearly all of the product I like sport the Square O Icon; be it apparel or eyewear. This concerns me a great deal in regards to future releases. I'm not sure how this was a solution to whatever problem Oakley decided needed fixing. Apparently, Oakley is trying to get away from keeping a specific logo/icon for different lines of apparel/eyewear. There will be no obvious distinction between Lifestyle and Performance, or Unisex or Women's. Imagine every item under one Ellipse. Imagine Batwolf icons being giant Racing Jacket icons. Imagine Square O Hard Cases being Ellipse in shape. Imagine your Square O Icon'ed frames with an ellipse on it? Looks like a women's frame doesn't it? Kidding, but it looks strange, I'm sure. I'm sure there's no turning back from the decision for Oakley, but I feel that if I'm not the only one who will miss it, we should reflect on our favorite products that carry the Square O and campaign for its continual presence by attaching the hashtags #SaveTheSquareO on social media forum; instagram, facebook, Twitter, etc. Otherwise, enjoy your Ellipse Icon... Cause that's all that'll be left according to "rumor".