Ah yes, 20 years ago.It probably has less to do with our units of measurement, and more to do with how much we love to point out how effeminate, or metrosexual men from other countries tend to be. Seinfeld even did an entire show on it..... "Its not a purse, its European!!!"
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Oh, and.........
Where you could play dress up + make fun of women and homosexuals.
Now you get sued left and right and called a bigot and misogynist.
Holy crap, i hate those 2 words so much.