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  1. Slow_Buffalo

    Slow_Buffalo Oakley Beginner

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    Take this for what it's worth, but a friend at HQ told me the watch line is done. If you want something new, you should probably grab it now.

    I don't have any proof, and feel free to disregard this if you'd like. Just know that Luxottica laid off hundreds at Foothill in CA this week.

    Statement:

    Last month, we announced the further integration of Oakley into Luxottica, allowing the brand to better leverage on Luxottica’s strengths in everything from commercial expertise to supply chain and logistics. We see huge potential for Oakley in the future. This move, in essence a relaunch of the brand with greater resources behind it, will accelerate growth and position the brand for opportunities ahead.

    As a result of the integration, some areas of the Oakley business will see an impact, primarily small pockets of the business where there is duplication of resources or projects.

    Preserving Oakley’s unique DNA, which has made it an iconic leader in sports, will be a priority. Consumer-facing functions like product, manufacturing and marketing will continue to shape the brand from Foothill Ranch, CA.


    Read more at http://business.transworld.net/news/luxottica-eliminates-positions-at-oakleys-na-headquarters/#ytBF2cdhl8mr9jKS.99

    I guess it's possible that Oakley will still deliver new watches, but they won't be designed by Oakley staff in CA due to "duplication of resources" ?? It sounds like that team was among the layoffs.
     
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  2. OakleyTrader15

    OakleyTrader15 Oakley Collector

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    You have good Intel Slow...... My source told me the exact same thing.
    I didn't and don't want to believe it
     
  3. Dive

    Dive Oakley Beginner

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    That's no good..:(
     
  4. OakGod81

    OakGod81 Oakley Enthusiast

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    Oakley trader we need to make a deal buddy !!!!! I'll pm you
     
  5. Dennis Panlilio

    Dennis Panlilio Oakley Expert Premium Member

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    I seriously hope not!!!
     
  6. Duke Nivram

    Duke Nivram (Something Clever)

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  7. OakleyFrankFMJ

    OakleyFrankFMJ The Legend - - Vlad the Impaler Premium Member Lifetime Member

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    This one won't be far behind. ;) :rofl:

    On another note.....if they did just happen to discontinue the watch line..... I can only imagine how much money I'd not have to spend. :p
     
  8. kronin323

    kronin323 Font of Useless Knowledge Premium Member

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    Moving the optical division to New York is a major change.

    Maybe they just wanted to make Frank's access more convenient... ;)
     
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  9. OakleyFrankFMJ

    OakleyFrankFMJ The Legend - - Vlad the Impaler Premium Member Lifetime Member

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    Shooooooooooooooooooooooooooooooooooooooooosh! That was a SECRET! :p

    :car:
     
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  10. kronin323

    kronin323 Font of Useless Knowledge Premium Member

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    Which part?