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Watch line possibly getting shut down (rumor)

To the proper watch guys, they were never going to be more than another fashion brand but they were priced in line with entry level serious watch brands (the likes of Raymond Weil), and occasionally straying into mid-tier pricing and competing with Omega etc.

I think they never quite knew where they wanted to be with the watches; either offer an affordable budget line, like say Fossil, or go a bit more all in to a watch sideline as per Mont Blanc. Oakley vacillated a bit between the extremes and never quite settled anywhere.
 
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