Just thought I'd throw this out there for opinions and for fun...What's more important to you...frames or lenses? Frames = Materials used, build quality, colorways, designs, function, collections, etc? Lenses = Materials used, build quality, colors, functions, etc? Personally, I chose Oakley first for their lens quality. My good friend is a eyewear rep, and he told me years ago that Oakley had the best lenses on the market. My friend doesn't sell cheap brands either, so I took his opinion to heart...especially after I had seen him purchase O's for his personal use. Finding frame styles that I like and that suit/fit me well is just as important, but a close second to the lenses. Besides, owning O's is cool , and I LIKE being !!! Hehehehe!