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  1. Dennis82

    Dennis82 Oakley Beginner

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    In the 90s Oakley was THE leader in the round lens, smooth style wrap sunglasses. Now most of their glasses are square..what gives?
     
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  2. qtrain23

    qtrain23 3D Printing Protege

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    Um I'm gonna guess sales trends.
     
  3. Dennis82

    Dennis82 Oakley Beginner

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    That's exactly what confuses me though, THEY're the trendsetters, the one that people will see Oakley making something and want it because it's Oakley and different.
     
  4. Rustpot

    Rustpot M Frame Lover Premium Member

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    And Square O started outselling 90's styled wrap shades. So they made more. And those outsold by an even larger margin.

    There's still some killer pairs on the shelves. The styling might not be particularly ballsy, such as Splice, Plate, Scar, etc, but the more outlandish designs were not money makers.

    If Oakley sells 100 pairs in a year, 90 of them will be 'safe' designs as to what current fashion trends are. Right now bold colors and retro blocky themes are cool and consume en masse. So we get fugly pairs like the Breadbox with Jade Iridium lenses.

    Several members who see events with high sales or work retail have mentioned seeing these trends. Big Tacos and Holbrooks sell faster than Oakley can stock them and pairs like the Valve and Straight Jacket are seen as old generic pairs from last decade.
     
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  5. qtrain23

    qtrain23 3D Printing Protege

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    I'm gonna say false
     
  6. qtrain23

    qtrain23 3D Printing Protege

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    And this.
     
  7. OakleyGuru379

    OakleyGuru379 What is that thing?!

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    "It's hip to be square"

    -Huey Lewis
     
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  8. BAPD77

    BAPD77 Oakley Expert Premium Member

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    Square is better thats why :)
     
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  9. Ventruck

    Ventruck Oakley Expert

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    Like said already, it's to cater to popular demand. From a business standpoint, that's just the smart thing to do. Same reason why Toyota and Honda shifted their attention away from sports cars for a long while.

    The only ways Oakley can really sell something bold is if it's sports-oriented (because function would take before aesthetic for the consumer) or a real collector's item. But that being said, the CB is kinda...ugh.
     
  10. STavros

    STavros Land of the Gods and ....Molon Lave

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    Better square cause round do not fit me.Lol