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  1. discodave

    discodave Go Navy!

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    So the rumor mill says April 1st is the day that the new releases will come out (at least the new Flak Jacket anyway, among a few others).

    If that's true then why the HELL isn't Oakley doing any sort of advertising announcing the releases?

    You'd think they'd put out SOMETHING that gave people a glimpse of what they can soon get their hands on.

    Up until this point, it's only been people that work for Oakley (O Stores, Vaults, etc) that have been leaking information.

    Doesn't make any sense......
     
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  2. joshbrinzo

    joshbrinzo Oakley Enthusiast Premium Member

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    Besides the X Metal stuff, what have they really advertised a lot lately? It seems like they really haven't been advertising a lot of things like they should.
     
  3. Chris0813

    Chris0813 Oakley Beginner

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    Maybe they feel the glasses will sell themselves
     
  4. NiGHTSx2

    NiGHTSx2 Oakley Collector

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    I was thinking the same thing. They should have been promoting the new sports models instead of the new X-Metals. I am genuinely excited for the Jawbreaker and Radar EV; and I think a lot of other people would be too...if they even knew about it.
     
    Wavecloud likes this.
  5. oakleyhaus

    oakleyhaus Oakley Beginner

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    Maybe to keep the interest peaked
     
  6. discodave

    discodave Go Navy!

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    Exactly..... If they're not on this forum then they probably don't know about it. And interest can't be peaked if you don't know about it.

     
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  7. Carrera1963

    Carrera1963 Lover of Juliet Premium Member

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    Ah, but can it be piqued? ;)
     
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  8. max4321

    max4321 Oakley Enthusiast

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    I think it's because of the target market and to a certain extent they have. For the Jawbreaker, which is primarily aimed at cyclists (who generally have more money to spend, generally/stereotypically), there are plenty of pics and posts on cycling websites about Cavendish, because I think that cyclists are more likely to upgrade if a new model comes out. For other athletes (runners, XC skiers, etc) maybe they're less likely to upgrade given the cost of the sunglasses and are happy with what they have. For instance, I know that at my ski club the most popular models are the radar and flak and without due cause to upgrade, people are more than content with what they have.
    Probably wrong, but just a thought.
    Also, come to think of it, which sport sunglasses brand (smith, rudy project, bliz) actually advertise their sunglasses? I've certainly never seen anything from anyone else, maybe it's just the industry norm.
     
  9. qBan

    qBan The Hijinxer

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    I've never seen an ad on TV for Oakley. But I did call HQ not too long ago and the rep was telling me about all the new stuff they got coming soon. (He only talked about the badman and madman).

    Like @max4321 said, maybe is just the industry form
     
  10. discodave

    discodave Go Navy!

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    Ha! I was in a hurry typing that. :)
     
    Carrera1963 likes this.