Every Oakley Logo ever used including the font type from all of them!
The Oakley Logo has transformed over the years. From simple beginnings, Oakley has adapted the logo for various marketing campaigns over the years. But how many Oakley Logos exist? Well turns out we found 13 logos and icons with entirely different designs! Keep reading as we break down every Oakley logo we found in history.
What is the Oakley Logo?
The Oakley Logo is on almost every Oakley product or sunglasses and generally is characterized by an “O” referring to the first letter of the brand’s name. Keep reading as we’ll review how the logo started and how it’s changed over time.
What font does the Logo use today?
The Oakley official logo today uses a custom bold sans-serif font. The official font is copyrighted and owned by the company. But you can find similar fonts online through various custom font websites. Keep reading for older Oakley fonts in the companies history.
How did the Oakley Logo Start?
In 1975, Jim Jannard, an avid motocross fan, revolutionized the sport with an entirely new grip. In the end, he created an entirely new rubber material to use on the grips. This meant the handles no longer got slippery when wet or sweaty. Today this rubber is known as Unobtainium and is found on just about every pair of Oakleys! Eventually, the company transformed into the eyewear mega brand they are today. Be sure to check out our History of Oakley, Luxottica, and your Sunglasses.
The name Oakley actually comes from Jim Jannard’s dog! Yes, that’s right, the now multi-billion-dollar brand is named after his English Setter dog. From there the natural Oakley logo developed through product materials and marketing. Keep reading as break down every Oakley logo over time and how they’ve changed over the years!
Oakley Brand Logos and Fonts
Oakley’s main or brand logo has evolved over time. We’ll review how the logo has changed over the years, plus keep reading as we talk about all the other Oakley logos, icons, and more! (H/T O-Review for the early Oakley logos)
Oakley Products (1975)
This Oakley Products design with the acorn was first used on Jim Jannard’s business cards in 1975. This logo was then adapted to be more motocross-focused when they released the first Oakley grips. Eventually toning down the acorn but sticking with the motocross tire O in Oakley.
The original logo Is hand-designed but you can find a similar font today in Ravager Sans Regular Outline by Rillatype.
Thermonuclear (1980-1993)
In the early 1980’s Oakley moved from the acorn logo to what’s known as the Thermonuclear design. At first look, it embodies just about everything 80s. This logo is found on the original Factory Pilot Eyeshades and eventually took over the product line. According to OR, the name thermonuclear refers to the Sun being the largest nuclear oven and the ultimate threat to our eyes. This logo was eventually retired in the early ’90s, but we have seen this one resurface on vintage re-releases like the Razorblades.
You can find the same font used to spell “Thermonuclear Protection” with Garamond Narrow Light by ITC.
Stretch Icon (1993-2000’s)
In 1993, Oakley released the thin stretch icon logo on the Sub Zeros (which previously had featured the thermonuclear version). This was the first logo to also put the Oakley “O” icon front and center in its design. But it wasn’t until the M Frame that this logo really gained its popularity. The sport frame propelled it to popularity featuring the iconic O on the earstems and bridge.
The text itself isn’t exactly a font so finding a similar one is a bit difficult. But the closest we found is Munrolane Bold Solid by madeDeduk
Eventually, this was slightly modified to include a wider and more ellipse O and thicker letters in a different font. This logo appeared on Stretchline Oakleys which featured this “stretched” logo.
Square O (2000’s)
In the early 2000’s Oakley once again updated its logo to be a bit more modern and with the times. This meant moving to a more square logo. The O icon features squared roundish corners with the brand’s name in block letters underneath. This is a similar design to what you’ll find on the earstems of the Oakley Holbrook.
The heavy block font used in the logo is similar to the Coda Caption Heavy Font.
Foundation (2010’s to Today)
Following the squared version, Oakley released another modern version returning to the rounded O. This is the official Oakley logo is still used today and features a crisp design with an updated block font. Today on their website, you’ll see the O without the letters underneath but this is still generally considered to be the current logo.
Similar to the Square logo above, the closest font in the foundation design is Coda Caption Heavy Font.
Other Oakley Logos, Icons, etc. over time
In addition to the main branding, they’ve also released several icons and other Oakley logos used for specific frames or lines of sunglasses. We’ve captured every variation we’ve found below.
Ellipsis Icon
This is one of the most standard icons commonly found on most sunglasses and eyewear. It features an elongated O and is a classic design. It’s been produced in a number of colors including various flag icons.
Thumbprint Icon
The thumbprint icon appeared around 2000 mainly in Oakley stores and marketing materials. It features a metal riveted look that gives it a steampunk design. Similar to other logos from the 2000s, this is similar to the Coda Caption Heavy font.
Static Icon
The static icon is primarily used in sports lines. We’ve seen it heavily featured on golf towels and other related accessories. The static name comes from the blurred lines around the ellipsis in the O.
Script Icon
Created in 2004, the Script Icon is used on Women’s Oakleys sunglasses and products. Usually, this ellipse is the same size as the standard Icon in order to avoid remolding the entire frame. Newer female models returned to using the standard Icon a few years later.
This is definitely one of the harder fonts to find a match for, but Affable Black by Scholtz Fonts is the closest in our search.
Elite Icon
The Elite icon is found on Elite line sunglasses like the Pit Boss and C-6 Sunglasses. These are some of the most expensive sunglasses sold by the brand. The logo features sharp angles and edges that look like a mix of the original O logo and a diamond! But the font actually uses a similar typeface to the Foundation logos above. The closest match we’ve found is Coda Caption Heavy Font.
Standard Issue
The Oakley Standard Issue program provides exclusive military and first responder discounts. So it’s no surprise the logo looks like it belongs on a military uniform! The logo also includes “Special Forces”, “Elite” and “Standard Issue” written around the edges. The font used appears to be similar to Town 70 Accent Black 2 byJ Foundry.
X-Metal Logo
The Oakley X-Metal Logo is found on the coins and boxes of X-Metal Sunglasses such as the Romeo, Juliet, and XX. The logo features a large X stretched within an O icon with the words metal below the design.
Abstract Logo
The Abstract logo began to appear in 2015 in Oakley Vault outlet store apparel like T-shirts and hats. This design features a very modern take on the brand’s name, emphasizing 45-degree angles in all of the letters. You can find a similar font with Spaco Stencil SC Bold by Koray Özbey.
What’s your favorite Logo? Or have another that wasn’t mentioned in this thread? Join the largest online Oakley community and let us know in the thread below.
