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Beyond Reason

I think you mean "BEYOND REASON" as Oakley think it needs capital letters WHENEVER it is TYPED.

Not that they are DESPERATELY trying to FORCE their marketing message HOME.

Regardless, I already find it BEYOND ANNOYING.

UNSURPRISINGLY, given my typically grumpy NATURE.
 
I think you mean "BEYOND REASON" as Oakley think it needs capital letters WHENEVER it is TYPED.

Not that they are DESPERATELY trying to FORCE their marketing message HOME.

Regardless, I already find it BEYOND ANNOYING.

UNSURPRISINGLY, given my typically grumpy NATURE.
Herbsley HIJINX, I believe OAKLEY has NO REASON for BEYOND REASON being as NOTICEABLE AS POSSIBLE.
 
It's an odd marketing phrase, isn't it.
Of course athletes have a reason for doing what they do. It is usually fairly straight-forward too.
To work as hard as possible to be the very best.

I would perhaps be more interested if I thought some cool new artist editions were coming out alongside the marketing push.
Oh well. I'm sure Oakley know what they're doing.
:blink:
 
Beyond Reason sounds like they're calling themselves a little crazy without using harsh words.

This might coincide with the "WTF" and X-Metal replacement line we hear rumors of.
 
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