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We live our lives inside paid advertisement.
Oakley is Oakley because they’re good at paid advertisement.
Oakley made it's name by word of mouth and great products. Lux has lost that and are just paying for reviews, advertisements now days. While I dig the design on these, it's different for sure, most of the stuff coming out from Oakley..Lux is just some other brand design with the Oakley logo on it and yet every review you see on it is it's game changing and so imaginative.
 
Oakley made it's name by word of mouth

Was it word of mouth when Lemond won the Tour wearing Oakleys in 1986?

Was it word of mouth when Oakley sponsored Michael Jordan?

Was it word of mouth when Oakley payed endorsements over $4million US in 1994?

I agree everything Lux touches turns to ****.
 

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