I've had three oakley jackets. The build quality is amazing. Oakley use the tech from other companies such as GoreTex and Thermolite and so forth. Just as other brands do. As far as columbia goes they do the same. apparently their omniheat is pretty good. too hot for my liking though. It's quite easy to see what you get for your money because they all tout what tech is in there. With Oakley jackets you get what you pay for.
And their warranty is unbelivable. I had a fault with a jacket after 2 months and they send me one from the newest line.