...but I think Oakley are just taking the piss now. There's no innovation, there's no 'wow' anymore, there's just recycled ideas, and so many 'limited editions' that just pander to the collectors. They've (Lux) obviously realised, probably ages ago, that there's people out there that collect, people that want every version of every release just to willy wang on the Internet about how many pairs they've got. So, all they need to do is recycle the designs, 'limit' them with a signature or a series of gash colours and they'll sell like hot cakes. Case in question, the Heritage eyeshades. £160 in the UK store. Seriously? I mean WTF? There's approximately £2 of plastic there. No more. They are an utter joke yet there'll be collectors buying all three flavours and wetting their pants over them. And the Frogskins, pretty much the same as all the others yet tag them with 'Heritage' and there an extra £40-50 in it. I look at all the pairs I've bought over the years, since my first ever Mumbos, and they all mean something to me. Every pair is different, I don't do collecting, they have purpose, some are special gifts and some are just because they seemed amazing at the time - my Mag Switch for example were my wedding present from my wife. I was into the brand, the meaning behind the brand, the innovation and the genius. Yes, they've always been over priced but you didn't mind so much years ago when it seemed worth it. Now, it just seems cheap but not cheap to buy. Rant over. I realise I'm probably in the minority here and many people will be gushing over those Eyeshades etc. but really, Oakley are just ripping the piss out of you now.