Razerwire
And then there was X...
Oakley can and will stay in business just fine even with a less cost effective department such as X-Metals. That was a risk Jannard took and it was very appreciated. It wasn't all about money with him. Sure he certainly made a lot of it but he wanted innovation as well.Exactly, in order for Oakley to stay in business they need to focus on what sells, Lifestyle (Batwolf, Holbrook etc) and Sport Performance (Flak, Radar etc) are the only two categories that sell. When Oakley tries to throw old Oakley fans a bone (Tenty 2012, tightrope, X ten) they do not sell.
and I'd rather wear somthing called Big Taco than Juliet..
Once Luxottica took over the company became profit driven and slowly got rid of the cutting edge stuff in favor of stuff that's easily made. In that aspect they're just like any other sunglass company. The risky, innovative, pushing the envelope stuff was what set them apart from the competition and now that's gone.
To this day, there still isn't much out there that can match the ingenuity of the X-Metal line and it's just sad that it has comes to an end.