From my understanding they were only go to do 50 in total of these Jawbones. They are the Juan Pelota (aka Lance Armstrong) edition from his twitter persona where he posts his triathlon training. These were only sold from his shop Mellow Johnny's in Austin, TX a couple weeks ago.
IMAG0371 by Patient_Cero, on Flickr
IMAG0367 by Patient_Cero, on Flickr
IMAG0368 by Patient_Cero, on Flickr
IMAG0371 by Patient_Cero, on Flickr
IMAG0367 by Patient_Cero, on Flickr
IMAG0368 by Patient_Cero, on Flickr