Just saw this on Oakley's job site - Director of Global Product Strategy

[Kingme]

I agree Oakley right now and very recently has done great. I actually like them, not like the OG of course but better than anything else. They tapped into their real base pretty well. People bitch about the new stuff all the time but I think they've done a great job of appealing to a wide range of people.

Having said that, the guy responsible may have just left, and corporate America isn't exactly known for doing anything to benefit the customer in this brave new world. Short term profits is goal number one, being disgustingly woke is goal number 2, even at the expense of long term profits... But then they just blame that on something else and go full steam ahead into the ****ter of denial.

Yep, thats true. Hopefully they see how well they did this past year compared to a few years prior and try to keep going in that direction. But yeah, Ive been loving the new Re: Subzeros even though like you say, its still gotten a little bit of hate. Still better than anything they did 2015 thru 2020.

 

[Kingme]

Dont look for that to happen



Look for more store changes in the future. Not in the direction most of us want.

I don’t see how it could get any worse than it was between 2015 to 2020. I mean you can only go so bland right?

 

[TNGoldbeard]

I don’t see how it could get any worse than it was between 2015 to 2020. I mean you can only go so bland right?

View attachment 985222

That dude is really contemplating his life choices right now.

Or, "those m'fers told me I'd get to model Oakleys!"

 

[Oakley G]

It’s probably the other way. Getting rid of any of the old guard so they can go the new way. Oakley has done great lately,

This is the truth. Oakley has been doing amazing for Essilor-Luxottica for the last couple years, at least financially with double digit growth most quarters. Life is good for those in control of the company. So good that the son Leonardo Maria del Vecchio has been spotted driving the Ferrari Monza SP 2.

Jean M. on Instagram: "What's better than an italian guy in an italian car ?🇮🇹🤌 #monacolifestyle #ferrari #ferrarimonzasp2 #sp2 #luxurycars #luxury #billionaire #monacogp #monaco #ferraridrivers #billionairemindset #toys"

Jean M. shared a post on Instagram: "What's better than an italian guy in an italian car ?🇮🇹🤌 #monacolifestyle #ferrari #ferrarimonzasp2 #sp2 #luxurycars #luxury #billionaire #monacogp #monaco #ferraridrivers #billionairemindset #toys". Follow their account to see 153 posts.

www.instagram.com

 

[Mike.vanderkoon]

Oakley seems pretty big on preserving its company culture and heritage. From what I see on LinkedIn, many employees have been with Oakley for decades. But yes, seems like a concern/red flag if there are no qualified internal candidates for a director-level position.

It would be red flag if they didn’t post it externally. You guys are looking into this to much.

 

[Mike.vanderkoon]

I would qualify for this job

 

[TheDukeOfIce]

I would qualify for this job

 

[Kingme]

Yep, @GRFMotorsports seems to be correct, they appear to be going back to bland and uncreative again. At the very least I’ll be saving money NOT shopping at Oakley.

 

[GRFMotorsports]

Yep, @GRFMotorsports seems to be correct, they appear to be going back to bland and uncreative again. At the very least I’ll be saving money NOT shopping at Oakley.

View attachment 993015View attachment 993016

Bland and uncreative appeals to the masses. Pushing the edge and being totally f'n awesome scares people! I prefer to be scared!

OAKLEY 2023?

 

[Broccoli]

Yep, @GRFMotorsports seems to be correct, they appear to be going back to bland and uncreative again. At the very least I’ll be saving money NOT shopping at Oakley.

View attachment 993015View attachment 993016

Looks like a screen shot from a proof of life video. Dude is bummed.