There seems to be thoughts on this topic scattered around on different threads, so I thought it might be interesting to pull it all together in one, and get a good idea of the community's thoughts on this topic. There has been word around the campfire on this for some time, and it now seems that Oakley are making moves to pull the plug on the whole Square O concept, and are going to be sticking with the Elliptical O icon. For example, we have seen evidence of this in the change in the Turbine from Square to Elliptical partway thru its run. A marketing move to help firm up a single brand identity? Or a cost-cutting exercise to only manufacture a certain type of icon for all products? There have been comments on both sides - and more besides from other, different, angles. So what do you all think? Good idea? Bad idea? Or, frankly, you don't care? (The poll is anonymous).