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Oakleys At The Olympic Games

Watching speed skating currently and one of the USA guys was wearing the Enamel Greem RJs with Fire Iridium and it looked pretty slick. They actually look like they are "glowing".
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All oakley athletes in the Olympics will be using green frames. It is a celebration to the first goggles Oakley made which among others came in that green color. Furthermore it has the added bonus for Oakley that it works as a very recognizable factor. Just like specialized cycles did in the summer Olympics where all specialized athletes were using neon orange bicycles. Since the Olympics has very strict rules for logos this makes the Oakley (or specialized) athletes very easy to spot. Clever marketing.
 

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