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Some people have learned how to benefit from the internet and the new way of thinking about distribution and IP.
Louis CK, for example, sold one of his latest works for $5, instead of the $15-20 that would be charged to obtain the same piece of work through DVD or other formats. He netted a few million dollars in a couple days. It also shattered sales figures for a stand-up comedy production.
It proves people are willing to pay for the things they want. I personally don't care if I see every movie that comes out, or listen to every bit of music. I'll pay to go see the movies I want to see, and obtain other movies through various means after they're on DVD (netflix, redbox, etc) and like hell will I pay $20 to see it once and collect it when there is likely free access or access through subscription to see it.
The other ramifications beyond music and TV/movies is just staggering.
This is very shocking, and even more the list of supporters. Look at spot 223...Click here