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"Rare", Really?

In my experience, sellers use 'rare' in one of two ways: 1) the item is an uncommon piece of inventory to the seller and he/she/it is projecting their own perception of the rarity of the piece into its description; b) the seller has a reasonable expectation of a good return on the sale of the piece but believes the addition of the term might entice less knowledgeable buyers to take a chance and thus raise the ultimate sale price.

My $0.02.
 
Pfft.. I'm only interested if the seller has done enough research to determine that an item is SUPER or, even better, ULTRA rare.
 
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