lol and Oakley are not making money off of those used items so I don't have an idea of why would they stop making them. I understand not making anymore xmetals because of operational costs of making versus profit margins, but making lenses for discontinued pair should be as easy to manufacture as the current production lenses. Oakley is losing a lot of profit
Make no mistake, I would rather give Oakley my money knowing the quality and R&D put on their lenses than aftermarket ones.
Jim great having you here and as a community I am sure we all would love to see more replacement parts for everything discontinued or not...especially pitbosses and metals ;-). I am one who doesn't like the non oakley replacement stuff.
That would be great thanks. And the business case is pretty simple, Oakley is losing money they could otherwise be making.
The process in that would be much more costly than profitable I would imagine. If you look at it from a corporate point of view you would have to create a new department for taking and processing the orders, separate shipping departments for just those orders so there is no mix ups with retail/web, dedicate specific machinery for the production of 1-2 item type orders, which if you have ever seen the iridium chambers, cnc lens cutting equip and so on, it isn't set up for making 1-2 piece batches, and then hope nothing goes awry. I can't imagine what it actually costs to run one batch of lenses from start to finish (well, post blank creation). Those Iridium machines don't look cheap to fire up. The only real way to do it is to release specific colors for specific frames, manufacture the thousands of lenses, or at least hundreds, and then add them to availability. Oh, I mean basically do what they already do except bring back the disco'd parts.That would be great thanks. And the business case is pretty simple, Oakley is losing money they could otherwise be making.
And actually (here's a million dollar idea) why doesn't Oakley just offer a custom lense service for everything they've made? Why not just charge a bit of a premium (say 25 bucks over list) for cutting custom lenses? They could put it right on their website and make a mint. Same as they do for customs, you could get etchings on it etc...
Seriously, I went out and bought Plaintiff lenses in Chrome and Emerald for my Romeo1 and had an optomitrist cut them. I'd happily have just given all that money to Oakley instead. And most people just go and get 3rd party lenses because they want different colours or can't get the OEM lenses cut for their Romeos. Tons of people would buy from Oakley and get multiple lense colours and swap them out from time to time. I know I would.
Oakley is missing out on a lot of money here.
PS, if this happens I want a 5 percent cut for coming up with the idea...
