The History of Oakley, Luxottica and your Sunglasses

[OakleyBoss]

Do you really know the history of Oakley Sunglasses? We’ll break down how Oakley came to be, the acquisition by Luxottica and more!



Oakley is one of the largest sunglass brands in the world. In this guide, we’ll detail the history from the first Oakleys to their Luxottica purchase and how Oakley’s history shapes the sunglasses you’re wearing.



Unobtainium and The Oakley Grip



In 1975, James (“Jim”) Jannard, an avid motocross fan, wanted to increase the grips on motocross bikes. At the time motocross handles were covered with plastic which became slippery, especially when wet or muddy. Looking to solve this problem Jannard created a unique rubber material he coined Unobtainium in the back of his trunk.



Using Unobtainium, Jim created the “The Oakley Grip”. Including a

[url=https://www.oakleyforum.com/guides/oakley-luxottica-sunglasses-history/]Continue reading...

 

[flyer]

Well done, Boss!

 

[OakleyBoss]

Well done, Boss!

Definitely not a 100% complete history by any means (that would probably take a few months ha!). But think it covers the big pieces we all know today and puts it all together!

 

[Sc'O'user]

On the subject of history, here's a great video for those who haven't seen it yet.... Enjoy!!

 

[Tom.]

Good idea Boss, let's read and learn about our history before morons erase it

 

[williamramirezh]

I need to read a history watch Oakley please