I've had this watch for some time and love it, I've already had to have the band replaced one time because it broke at the exact same spot just from being worn. Its right where it attaches to the case with the pins, its a design flaw I guess as this has happened the second time. It just happened to be a coincidence that I noticed it was broken as I was looking around for a new watch at a store. All I had been doing was walking around the mall and it was perfectly fine when I put it on in the morning. I don't play sports or do anything rough with my watch on so for a brand that prides itself on marketing to 'extreme sports' enthusiasts this is unacceptable in my eyes. What's worse is Oakley has such garbage long term and after sales support for their products and watches in particular. I live in Canada and replacement straps are completely unavailable now, had I known about this design flaw I would have gotten 4-5 replacements straps at once rather than just one. I will trying calling Oakley USA after the holiday weekend and hopefully they can help me out. I really hope they have some stock and don't give me a hard time to send it over to Canada. Its just a shame that such a gorgeous unique watch that retailed for over $600 is useless because of a damn rubber strap... So much for "unobtanium"...only thing it lives up to is actually being un-obtainable when you need it.