Definitely something we are noticing from Lux. I feel that they have really held Oakley back on what they are truly capable of. Creativity is held back and it is like they are really targeting a broad audience with "normal" pairs. Along with that we have seen increases in prices. Like the Fall Out collection, the price really isn't justified for me. $200 is just more than I feel it should be for a non-polarized, not very rare pair. I am sure if the fades came out today they would be around the same price point.Perhaps a tide turning indicator of the Lux effect over Oakley?
I worry that the amount of truly unique pairs in the future will continue to fall. I love Oakley and Lux needs to let Oakley be themselves. They got big for a reason, they had cool stuff. Maybe they are letting Oakley have more of a say with the release of the Heritage collection, because the Eyeshade is not necessary today, but it is just awesome to buy. Your normal customer is not out looking for Eyeshades, but Oakley fans are. Hopefully we can see that trickle into the rest of the line. The new Heritage wave coming out sounds cool, just not super rare or anything.