- 5,260
- 3,473
"Churn" would be expected in pretty much every other instance but this one IMHO. As Lux continues to debase the O brand fewer people are being exposed to the brand in a positive fashion. neXt Metals could have been a boon for the hobby- a natural way to introduce people to the X Metal line - and that was a bust. Why would consumers look for premium sunglasses from a T-shirt manufacturer? My .02Just as people retire, new ones take their places. It been the same cycles for years now. Repeat repeat repeat! Up down up down up up down down.