If you haven't been to the O store lately (within the last week and a half), then go and check them out. These new display is not even a case anymore as it is more of a stand. A somewhat pyramid stand if looking from the sides. It is completely open so there is a lot of dusting to do but it is also easy access from almost any angle. The LED lighting strip run on both sides of each shelf so it is pretty bright. The width is no wider than the single Spine tower and it does not tower over an individual even though it carries 5 shelves. The top shelf does not really hold much as there is a big backlit picture frame on the top. There is also no noticeable Oakley branding but there are subtle industrial hints in its over structure and aesthetics. I think my favorite part are the wheels/casters. There is also a "solo" stand but it didnt really stand out much so I didn't take any pictures but if you look carefully on the very first picture, you will notice on the left.