Come on now we have already had this discussion. If you open up an Oakley watch and look at the mechanics/movement they are very cheap. It's the outer design and name that we pay the high price for. Yet you are only willing to pay $200 for a "smart device" which in theory provides much more than the Oakley guts do today. I may be mistaken but I think you can get the aluminum version of the apple watch for $350.If they were $200, that would be one thing.