Macsuk
Oakley Beginner
- 174
- 83
You're right, there's also a argument to be said for staying in your lane, Nike, Adidas and Under Armour have the area locked down there, Oakley should be sticking to what they know, technical designs with an eye for detail and creating characters and a certain element of a story line. This transition they are doing will not only leave them getting the scraps from nike and others but will also loose there original customer base as we will get bored with these lacklustre designs. Brands like Salomon, Montbell and other "Gorpy" companies will see that there is a massive opportunity to gain loyal customers from a brand like Oakley and capitalise on it (Im not saying Oakley falls into GORP category at all! But when looking at the vintage/second hand market the do often cross paths)