Oakley Hawaii

[Lopaka KaMars]

They’re eliminating everything associated with JJ but very slowly.

 

[Kingme]

They’re eliminating everything associated with JJ but very slowly.

Including loyal Oakley customers apparently.

 

[Lopaka KaMars]

Including loyal Oakley customers apparently.

If it’s more profitable in doing so, then yes. Customer satisfaction was JJ’s thing.

 

[Maveryq13]

I'm coining the term now:
OINO's
(Oakley in name only)

 

[Kingme]

If it’s more profitable in doing so, then yes. Customer satisfaction was JJ’s thing.

I mentioned this in another thread. This may work for them in the short term and look good on paper, but if they keep making stuff that looks exactly like apparel you can get at Walmart for 1/3 of the price, this isnt going to last long. People buy Oakley for a certain look. If Ferrari started making cars that looked and drove just like Hondas and Toyotas but still demanded the high price, no one would buy Ferrari anymore. Sure Honda and Toyota have a wider appeal, but they are also a lot cheaper and a completely different market. The Walmart crowd isnt paying $259 to $500 for sunglasses. They like their $20 gas station glasses.

 

[Maveryq13]

I mentioned this in another thread. This may work for them in the short term and look good on paper, but if they keep making stuff that looks exactly like apparel you can get at Walmart for 1/3 of the price, this isnt going to last long. People buy Oakley for a certain look. If Ferrari started making cars that looked and drove just like Hondas and Toyotas but still demanded the high price, no one would buy Ferrari anymore. Sure Honda and Toyota have a wider appeal, but they are also a lot cheaper and a completely different market. The Walmart crowd isnt paying $259 to $500 for sunglasses. They like their $20 gas station glasses.

I think I remember that thread. I think I piggybacked that idea with the new electric Mustangs that look like Japanese SUVs. Right off the bat, a brand will lose it's core audience if a company does a 180 on a product their consumers are familiar with. It's quite a gamble accepting that loss with the hopes of new consumers filling that void long-term. Especially if the new products aren't nearly as interesting as what they're replacing.

 

[Kingme]

 

[Kingme]

Why does Oakley only model these cool new shirts and why not actually sell these shirts? The second picture was on the Valentines Day email Oakley sent today: