Article:
7 Jul 2016
Ferrari N.V. (NYSE/MTA: RACE) announces that Ferrari and Luxottica Group have signed a sponsorship agreement based on which the Ray-Ban brand will appear on the SF16-H Formula One cars, starting from the next Formula One race, the British Grand Prix in Silverstone.
Mr. Sergio Marchionne, Chairman and CEO of Ferrari, commented: “Adding another prestigious brand like Ray-Ban to our livery is very gratifying for Scuderia Ferrari. This new agreement strengthens the ties between Ferrari and Luxottica, two major Italian companies with shared principles and values that are both continuously striving for excellence. I am sure that this new partnership will be satisfactory for both companies and give the team an extra boost to strive for more”.
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Our input:
1. It looks like we won't see Ferrari edition in Oakley sunglasses line. This might also mean, the current Ferrari editions might be grabbed. Or we might "consider" enlarge the forum to add Ray-Ban Ferrari edition, lol ?
2. It might signaling Lux try to push Ray-Ban into a new market.
Via: Mr. Spencer.
Source for article: Ray-Ban signs a sponsorship agreement with Ferrari
Source from 2015, for re-organization of Oakley. Luxottica Q1 profit surges as North American sales rise
7 Jul 2016
Ferrari N.V. (NYSE/MTA: RACE) announces that Ferrari and Luxottica Group have signed a sponsorship agreement based on which the Ray-Ban brand will appear on the SF16-H Formula One cars, starting from the next Formula One race, the British Grand Prix in Silverstone.
Mr. Sergio Marchionne, Chairman and CEO of Ferrari, commented: “Adding another prestigious brand like Ray-Ban to our livery is very gratifying for Scuderia Ferrari. This new agreement strengthens the ties between Ferrari and Luxottica, two major Italian companies with shared principles and values that are both continuously striving for excellence. I am sure that this new partnership will be satisfactory for both companies and give the team an extra boost to strive for more”.
------------
Our input:
1. It looks like we won't see Ferrari edition in Oakley sunglasses line. This might also mean, the current Ferrari editions might be grabbed. Or we might "consider" enlarge the forum to add Ray-Ban Ferrari edition, lol ?
2. It might signaling Lux try to push Ray-Ban into a new market.
Via: Mr. Spencer.
Source for article: Ray-Ban signs a sponsorship agreement with Ferrari
Source from 2015, for re-organization of Oakley. Luxottica Q1 profit surges as North American sales rise