They are like doorbuster items for Black Friday sales. They take a loss with the idea of drawing people in and make an add on or other purchase they normally wouldn't have gotten.My conspiracy theory is Oakley/lux doesn’t care at all about these MUZM pieces, it’s just click-bait for them to send out to the masses. When the general public find out it’s not available they buy a different ’similar‘ pair. Case in point- all the red tiger pairs are now at the top of the New sunglasses page.