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  1. yoshi1984

    yoshi1984 I love working Dispatch

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    Shade Station Oakley Sunglasses

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  2. wrist

    wrist Oakley Collector

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    Pretty sure its just a continuation of Oakley5.
     
  3. yoshi1984

    yoshi1984 I love working Dispatch

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    ah ok.
     
  4. Pjam23

    Pjam23 Oakley Collector

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    ...???
     
  5. Herbsley

    Herbsley Royal Duke of Hijinx

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    I think you mean "BEYOND REASON" as Oakley think it needs capital letters WHENEVER it is TYPED.

    Not that they are DESPERATELY trying to FORCE their marketing message HOME.

    Regardless, I already find it BEYOND ANNOYING.

    UNSURPRISINGLY, given my typically grumpy NATURE.
     
  6. yoshi1984

    yoshi1984 I love working Dispatch

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    Herbsley HIJINX, I believe OAKLEY has NO REASON for BEYOND REASON being as NOTICEABLE AS POSSIBLE.
     
  7. Herbsley

    Herbsley Royal Duke of Hijinx

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    It's an odd marketing phrase, isn't it.
    Of course athletes have a reason for doing what they do. It is usually fairly straight-forward too.
    To work as hard as possible to be the very best.

    I would perhaps be more interested if I thought some cool new artist editions were coming out alongside the marketing push.
    Oh well. I'm sure Oakley know what they're doing.
    :blink:
     
  8. Rustpot

    Rustpot M Frame Lover Premium Member

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    Beyond Reason sounds like they're calling themselves a little crazy without using harsh words.

    This might coincide with the "WTF" and X-Metal replacement line we hear rumors of.
     
  9. mpmcgaughey

    mpmcgaughey Oakley Enthusiast

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    ...fingers crossed :eek:)
     
  10. Herbsley

    Herbsley Royal Duke of Hijinx

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    Actually, the more I see/hear it, 'Beyond Reason' sounds more like a sodding boy band.