This is a consolidated guide to the Oakley MVP program and updates.
Oakley has released their loyalty program to the masses - branded as "Oakley MVP", it appears to be an evolution of the Type O Program, which has now primarily been decommissioned based on user reports.
The program provides three primary benefits which we'll talk through in this guide:
- Replacement Protection
- Member Only Offers
- Priority Access to Products & Events
Oakley MVP Registration Link: https://www.oakley.com/en-us/mvp-registration
Oakley is appealing to the active lifestyle / athletes with this one. If you damage your Oakleys within the first year of buying a pair of sunglasses, you can get 50% of the original purchase value off of a new pair. For those wearing their Oakleys during heavy contact / endurance sports or first responders/military - this can be a huge benefit!
Members Only Offers
So far it appears this will mainly be geared around targeted offers based on your preferences and purchase history in addition to discounts/credits based on milestones such as your birthday. Will be interesting to see how they push this forward as the program develops.
Product launches, and exclusive events will be reserved for their Top tier members but can offer access to otherwise non purchasable experiences. Oakley has indicated they will be expanding this moving forward, but we've already seen them flaunt their event at The Players Championship (H/T: Oakley VIP Experience? )
Updated: February 2019