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What is Oakley "Pre-Release"?

In the last few years oakley released a few frames with specific colorways first before they launched all the colorways and that seems to be what they refer to as a ‘pre-release’.

For example in 2020 they launched two whisker colorways about 2 months before the rest of the colorways and considered that a ‘pre-release’. They also did it with specific Kato colorways last year.

I have no idea why they do it. Like @the_owl said, you cannot trust anything on Oakley’s website. My confusion is if you buy something as a ‘pre-release’ and it ships out, isn’t it released??
 

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