So there was an event which I am sure a few of our members were aware of or possibly attended last night. Is it just a new ad campaign, to move forward with the release of the Heritage collection and the upcoming Carbon Blade and Ferrari line, etc. or something bigger? Looks like it was held at Red Studios based on all the twitter postings. If you search #disruptivebydesign hashtag on twitter you will see a ton of pictures from the event. The box set given to their athletes are pretty nice, kind of like that Elite case the reps had but not as fancy or limited obviously. Juan P. Montoya with his Heritage case.