My personal perspective is that this is another step in a growing pattern of revenue generation off this site. When I take this new Exchange site along with the recent Premium Membership, forum sponsors, and the long history of 'interesting' banner advertising ... I just get the feeling that the site has a greater focus on generating revenue, whether that is for OakleyBoss or others, I don't know.
There is no doubt that the main forum is full of Oakley fanatics enjoying a shared passion for the brand. But, for me, this emphasis on new revenue streams has an degrading impact across the forums as well. Again, just a perspective from someone who doesn't post much, but has been a member since just about the start here.
I had asked if there was a way I could pay money to get rid of the ads. The OakleyBoss kept on giving me more extra things after I already paid. Then he lowered the price and refunded me some of my money. For me, that is as far from a "revenue generating" mentality as you can get. I haven't really formed an opinion about OakleyExchange yet, but I doubt getting rich is the reason he created it.