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If we hired the best watchmakers in the world, we wouldn't be aiming at Rolex and Breitling, we'd be going after the likes of Patek Philippe and Audemars Piguet. And we'd probably still fail because the Swiss watch industry is notoriously conservative - if you weren't founded in the 19th century, forget it. Personally, I would focus on sunglasses and goggles and probably drop the watches altogether, it's hard to be regarded as anything more than a "fashion" brand in the watch world when your main line of business is something else. Montblanc are doing a good job of it though, so not impossible.We would hire the best watch makers in the world. We will let them make oakley watches that will not only be the coolest looking watches ever built but at the same time compete with the performace/built of lets say rolex or breitling....
We would hire the best watch makers in the world. We will let them make oakley watches that will not only be the coolest looking watches ever built but at the same time compete with the performace/built of lets say rolex or breitling....