Mars returning?

[Funky-Trixtar]

I’m trying to figure out what Oakleys new target audience is. I mean it was originally blue collar workers, surfers, casual sports fans and basically Gen X who like a little sci-fi look to their sunglasses. Now it appears to be Scalpers and people who have $2300 laying around to spend on sunglasses every couple months. They also seem to love the people who only set foot in an Oakley store once every 8 years or so for a new prescription.

An acute observation, me thinks, and accurate.

 

[Maveryq13]

I’m trying to figure out what Oakleys new target audience is. I mean it was originally blue collar workers, surfers, casual sports fans and basically Gen X who like a little sci-fi look to their sunglasses. Now it appears to be Scalpers and people who have $2300 laying around to spend on sunglasses every couple months. They also seem to love the people who only set foot in an Oakley store once every 8 years or so for a new prescription.

Lux are just using Oakley as the vehicle for product hype.

 

[Kingme]

I wouldn’t be surprised if these were pre-sold and on ebay before they are listed on Oakley.

 

[CarGuy]

Jamina.

She's my aunt, Aunt Jamina.

 

[Funky-Trixtar]

She's my aunt, Aunt Jamina.

Oh no, it's that nutter, again!!!!!!!

 

[Lopaka KaMars]

She's my aunt, Aunt Jamina.

I prefer Log Cabin syrup myself.

 

[Inkkoonce]

Last time Oakley sold these was for $50. Now they $2300

 

[Rotten Ronnie]

Meanwhile at a Lux Team Building Event....

 

[Lucas Henrique]

I just saw a comment from a guy who said he recently went to One Icon and an employee told him that there would only be 23 units, would that be true?

 

[Inkkoonce]

I just saw a comment from a guy who said he recently went to One Icon and an employee told him that there would only be 23 units, would that be true?

Could be. The OTT only had 20.