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Mars returning?

I’m trying to figure out what Oakleys new target audience is. I mean it was originally blue collar workers, surfers, casual sports fans and basically Gen X who like a little sci-fi look to their sunglasses. Now it appears to be Scalpers and people who have $2300 laying around to spend on sunglasses every couple months. They also seem to love the people who only set foot in an Oakley store once every 8 years or so for a new prescription.
Biden supporters maybe??? The love high inflation…..
 
Biden supporters maybe??? The love high inflation…..

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I’m trying to figure out what Oakleys new target audience is. I mean it was originally blue collar workers, surfers, casual sports fans and basically Gen X who like a little sci-fi look to their sunglasses. Now it appears to be Scalpers and people who have $2300 laying around to spend on sunglasses every couple months. They also seem to love the people who only set foot in an Oakley store once every 8 years or so for a new prescription.
"I want serial numbers 1 through 20, and I want them now..... no excuses, no bull sh1t.... just do it..."
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