Romeo & Juliet were named not after Shakespeare's play, but rather Romeo Y Julieta cigars (J.J.)One thing that people forget is that Oakley "back in the day" was getting counterfeited a lot. A big part of the reason for X Metal is - what can we do that is really difficult to counterfeit? Titanium has to be cast in a vacuum chamber. Not a cheap deal. Back then the thinking was what can we do, that is so difficult and we can promote the crap out of it? It was brilliant.
As far as the name Jim likes making up names. It is his thing. I know this.
https://avs.scitation.org/doi/10.1116/1.1315401