Rustpot
M Frame Lover
Those are *some* facts for 1Q 2013, which seem to have nothing to do with X Metal. Profits were/are on the rise. Oakley is also churning out weaker designs with more mainstream appeal and widening its overall market penetration. Any non-Jannard type business person might make similar strides to grow profits in every branch of the company and call it a success.
It has been killed because the cost was not condusive with the profit margins that they get on other pairs, upper management at LUX has no Oakley heart/roots and they dont see the heritage in the ICONic items like the fans and collectors of the brand do. Pure profit in terms of low cost materials, cheaper manufacturing and cut down design time... I can understand if sales were falling off or flat, but they werent...
Net sales reached approximately Euro 1.9 billion... Thats +5.6% with double-digit growth in emerging markets (+17%) in less than 1 year...
Operating income rose to Euro 275 million... Thats +7.7% and operating margin rose to 14.7% in 1Q 2013 from 14.3% in 1Q 2012...
Net income increased to Euro 159 million... Thats +10.5% from net income of Euro 144 million reported in the first quarter of 2012...
So there are the facts, do with them what you will....
We all know Jim was a different cat in the core of his beliefs and how he conducted business. It sucks he's gone.I really wish he'd come back or start a new Oakley to really motherf*ck the people running Oakley now.
I get that Luxottica is in business to make money and all that, but I really have a hard time jumping to a lot of conclusions. There is a visible trend where one might extrapolate hypotheses from, no doubt. You, FGG, might have more info, but I guarantee you're in a small minority among members of the forum, yet there seem to be a lot of voices speaking in absolutely certain terms and willing to bet the farm on baseless assumptions.
I'm no champion for Lux, and I'm not happy with what's been seen going on in the last few years as a customer. I'm a champion for reasoned thought and analysis, though, and I know without being a fly on the boardroom wall I have no basis to comment on the motives and decisions made by Oakley, Luxottica, or whatever bastardized hybrid there may lie within.
In other words, I don't have one of these next to my computer;
Cuz, see, it's got different conclusions you can jump to. Get it?
Last edited by a moderator: