Chaseme
Oakley Beginner
I had this question on Quora pop up the other day.
Pretty on topic to the forum:
I won't cross-post every comment made - so check out the original post and answers here:
Glasses & Sunglasses: Why do name-brand glasses and sunglasses cost so much? - Quora
Continued below...
Pretty on topic to the forum:
I won't cross-post every comment made - so check out the original post and answers here:
Glasses & Sunglasses: Why do name-brand glasses and sunglasses cost so much? - Quora
Why do name-brand glasses and sunglasses cost so much?
There are frames that will cost you anywhere from $200-$600. How do they justify the price, for a couple pieces of metal or plastic?
I understand sunglass lenses can be pricy but when the frame is made from plastic, how do companies justify such a high price?
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19 Answers:
Hung Lee, Recruitment Strategist
687 votes by Alun Jones, Christopher Rubin, Morena Fiore, (more)
The 'companies' you mentioned is actually more like 'The Company'. The eye wear market is a hidden monopoly, and one company controls the entire market.
You like those shades from Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch or Donna Karan? All are made under license by a company called Luxottica.
More of a Ray-Ban, Oakley, Oliver Peoples or REVO man? All brands owned outright by Luxottica.
Remember the name - Luxottica. The next time you spend $400.00+ on your must-have summer accessory, be aware that they're making 64 cents margin on every dollar you're giving them.
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