Oakley and Lux

[OliveInkFade]

Makes sense, wasn’t prizm released in 2015?

It’s a shame because there appeared to be many more practical frame choices (sport etc.) and lens choices prior to this.

Personally a fan of jawbone / racing jackets etc. era. All discontinued around 2015

 

[gen1]

To be honest, compared to the so-called “Oldbie” veterans who have loved Oakley for a long time, my knowledge is still quite limited.
That said, since Oakley was acquired by Lux, it has long been perceived in the region where I live primarily as a sports sunglasses brand.

This is purely my personal opinion, but many collectors from the Mad Scientist era in Korea seem to have sold off most of their collections at relatively low prices over the past decade and subsequently left the scene.
Today, rather than traditional collectors, the majority appear to be fashion-oriented enthusiasts who entered the space through Y2K or Gorpcore aesthetics.

Recently, in the area where I live, the ongoing running boom has driven increased demand for brands such as SATISFY and MUZM. Alongside this trend, interest in Oakley’s classic models has also been rising.

Among the general lineup released after the start of the Lux era, I believe the Eye Jacket Redux has been one of the more successful models—at least in my country.
I’ve personally become deeply drawn to both the Eye Jacket Redux and the Plantaris, and I’m planning to purchase a few pairs of this year’s Redux model in the OCP colorway.

Of course, the Plazma was also a very impressive design, which makes its discontinuation all the more disappointing.

Personally, I consider the Redux and the Plantaris to be the most refined and compelling in-house frames produced during the Lux era.

 

[The Koonce]

Kato, Jawbreaker, EJ Redux, Xeus, and Plantaris are great designs which harken back to the old days

 

[kmbijit]

That said, since Oakley was acquired by Lux, it has long been perceived in the region where I live primarily as a sports sunglasses brand.

Today, rather than traditional collectors, the majority appear to be fashion-oriented enthusiasts who entered the space through Y2K or Gorpcore aesthetics.

The perception of Oakley as a Sports brand is not limited to any particular region. Globally, Oakley has always been considered a sports eyewear brand, rarely linked to fashion. This was the general outlook even in the eras of the past, where, outside of the enthusiasts' circle, Oakleys were considered colorful plastics for teenagers. Visit any general eyewear discussion on Reddit / Quora today, and you will see the same perception still exists - and it's not unfounded either. Oakley has always been associated with sports and endorsed by sports personalities. Until recently, we have hardly ever seen fashion icons wearing them.

 

[OliveInkFade]

Kato, Jawbreaker, EJ Redux, Xeus, and Plantaris are great designs which harken back to the old days

I can see some of it in these new models. Not sure how well they work in practice? They still look a bit trendy?

I’d still like to see some sportier frames, tight fitting with full coverage, a racing jacket redux!