After Jim Jannard announced how sad he was at the killing of his brand Oakley, on his Facebook page, Jim released this on his page: Our new project. 1. It is not world peace. I only wish we could deliver. 2. It is not energy related. We will leave that up to Elon Musk. 3. It is not time travel. That is just not going to happen. 4. It is not about saving wildlife. Although I am fully engaged in that cause. 5. It is not VR... which I think is as obsolete as 3D. No one has just acknowledged this yet. 6. It is not AR... which I think is doomed from the start because no one wants to walk around wearing a headset. Think about it. Every once in awhile everything changes. That's what we have. In 2006 I asked everyone to trust me. We delivered 4k on a compact flash card for $17,500 when Sony was selling 1080P for $225K to an SR deck. As of now, RED cameras have shot "The Hobbit", "Transformers", "The Pirates of the Caribbean", "The Girl with the Dragon Tattoo", and the upcoming "Avatar 2, 3 and 4". And much more. See red.com... Shot on RED. Once again, I am asking you to trust me. This is the single most important thing I have ever worked on or been involved with. News coming... tell your friends. It is for everyone. Dr. Chop did a little investigation and found this: J Trademark Application of James H. Jannard - Serial Number 86765150 :: Justia Trademarks Are we looking into the brilliant mind of Oakley again? Time to dump the subpar Oakley and what it has become, and jump on board "J"??? Time will tell very shortly!