Things I wish Oakley Would Do...

[cacatman]

So many of these things simply won't return because it's just not the direction of LUX but one thing I wouldn't mind seeing return is the customer service

I’m thinking that NONE of these will return.

 

["TRUMP"]

I’m thinking that NONE of these will return.

Unfortunately you are likely correct sir

 

[WavecloudCustoms]

More Low Light options would be great!

 

[Raptor]

Wish they would bring out some designs similar to the older stuff like the monster dog or valve just to name two.


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[Slojack]

I need me some Polished Carbon XX.

 

[mcj]

How about splittig from LUXOTICA and stay far away from them....

 

[pjd1234]

Naaaah i aint expecting any $hit from the brand
Lol.

 

[Noak]

Oakley wishlist/ramblings, probably sounds naive to some.

1. Split from Lux and privatized, Rayban seem to be of higher priorities to Lux
2. Hire a CEO, perhaps with the name Jim Jannard
3. Restart Titanium Production Plant, move to new X-Metal designs, never go back to old designs unless doing limited one-off runs, old X-metal retain values
4. Restart O-Matter Production in US, this brings back "MADE IN USA" stampings on the frames
4.Go back to Oakley radical design roots
5. Online sales model, avoid having to use SGH/Lux physical distribution channels
6. Invest in logistics/deliveries
7. Bring back old customer service attitude
8. IPO

Queston: where's the money coming from?

 

[cacatman]

Oakley wishlist/ramblings, probably sounds naive to some.

1. Split from Lux and privatized, Rayban seem to be of higher priorities to Lux
2. Hire a CEO, perhaps with the name Jim Jannard
3. Restart Titanium Production Plant, move to new X-Metal designs, never go back to old designs unless doing limited one-off runs, old X-metal retain values
4. Restart O-Matter Production in US, this brings back "MADE IN USA" stampings on the frames
4.Go back to Oakley radical design roots
5. Online sales model, avoid having to use SGH/Lux physical distribution channels
6. Invest in logistics/deliveries
7. Bring back old customer service attitude
5. IPO

Queston: where's the money coming from?

A : Where it ALWAYS comes from. US!!!! Even if they did all those suggestions, they’d still likely make a profit. It’s just that they’d make less!!! And that’s the problem.

 

[Noak]

A : Where it ALWAYS comes from. US!!!! Even if they did all those suggestions, they’d still likely make a profit. It’s just that they’d make less!!! And that’s the problem.

I should leave out point 8. IPO brings in investment, but at the same time accountability. Remain private, less profit is still manageable.