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They're not making anymore of them and the more rare pieces are definitely going to hold and increase their value. Its undeniably a creative investment strategy.I might come from a different cloth here, but I actually buy rare/limited edition pairs for investment.
While I love to wear my Oakley's, I mainly got into the hobby as a tangible investment for my portfolio (Gold/Silver I find manipulated by banks and boring). With the madness of today's financial system, I scoured the earth to find collectibles that grew/held their value over time outside of stocks/bonds/commodities etc. Early edition/limited Oakley products (x-Metal, Medusa, etc) had the volume in sales, and continual value growth I was looking for. Probably one of the few people that collects on here moreso for investment (although flashing a pair of 24K Juliet's is fun). The more we add to our collections, the rarer they will become, goal is to have ~100 X-Metals at some point in the future.